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By:"DK"
Published on 2014-12-19 by Penguin

The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce. Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus. The Business Book includes: - Almost 100 quotations from the great business thinkers and gurus - Information on every facet of business management, including alternative business models, with real life examples from the marketplace - A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.

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By:"Kerry Hannon"
Published on 2012-08-30 by John Wiley & Sons

The how-to guide to finding profitable, fulfilling work after 50 Aimed at workers aged 50+ looking for a new job—whether they have been laid off or taken early retirement, need supplemental income, or want to pursue an encore career—Great Jobs for Everyone 50+ is the definitive guide to finding lasting financial security and personal and professional fulfillment. Opportunities abound—the trick is knowing where to look and what to expect. Whether readers are interested in trying jobs they've long dreamed of doing, or just want something with flexible hours that brings in a little extra income, this book covers all the options. As Americans live longer and healthier lives, the desire to work longer—for the income, the mental engagement, or the chance to give back—has grown. But there is little guidance for the 50+ crowd looking for work and few role models who've blazed a path. In Great Jobs for Everyone 50+, author and personal finance, retirement, and career transitions expert Kerry Hannon shows the way, with compelling stories from people who've been there. Presenting the nitty-gritty details of available job opportunities, wages to expect, typical hours, and the qualifications and savvy needed to get hired, the book is loaded with practical advice on how to prepare both professionally and financially to start out on a new adventure. Shows where the best opportunities for new employment lie Helps readers find profitable and rewarding jobs to save for retirement Understands that different workers want different things from their jobs and shows how to cast a wide net to find an opportunity that fits Provides incredible insights into working after 50 from Kerry Hannon, a nationally renowned expert in personal finance, retirement, and career transitions Motivational, inspirational, and thoroughly practical, Great Jobs for Everyone 50+ explains how to find part-time, temporary, work-at-home, or seasonal employment in profitable, rewarding jobs.

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By:"George Kovacs","J. Adam Law"
Published on 2011 by PMPH-USA

Airway Management in Emergencies 2/e covers all the options both medical and surgical for managing any patient's airway in an emergency. Here, you'll find the core knowledge and accompanying management protocols necessary to assess, oxygenate, intubate and monitor patients requiring emergency airway management. This new edition expands coverage of airway management in the pre-hospital environment and chapters on airway management with airway and systemic co-morbidities. Additionally, there is enhanced content to appeal to various clinicians (MD and non-MD eg. Paramedics). Key Features

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By:"Paul Baines","Chris Fill","Kelly Page"
Published on 2011 by Oxford University Press

Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

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By:"Duncan McNicholl"
Published on 2017-01-15 by Practical Action

Do you want to spend time on the other side of the world, seeing how people in developing countries live, and doing something to \

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By:"Lewis C. Lin"
Published on 2013-11-28 by

Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY

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By:"Toby Haberkorn"
Published on 2017-07-03 by

Readers will learn about effective job search strategies and realistic work possibilities. Boomers have already changed many of the stereotypes our society holds. Most would say they are very different from their parents, who appeared to be much older at the same age and saw retirement as the only reward for their years of work. With so many Americans living into their 90s, working past age 60 is increasingly common. Whether working for income or looking for meaningful work post retirement, job seekers face an employment market has changed drastically in recent years.

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By:
Published on by WorkShop de Estrategia Gloc

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By:"Frederick E. Webster"
Published on 1984-08-10 by *Ronald Press

A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.

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By:"Cynthia Robbins-Roth"
Published on 2011-04-28 by Elsevier

Many science students find themselves in the midst of graduate school or sitting at a lab bench, and realize that they hate lab work! Even worse is realizing that they may love science, but science (at least academic science) is not providing many job opportunities these days. What's a poor researcher to do !? This book gives first-hand descriptions of the evolution of a band of hardy scientists out of the lab and into just about every career you can imagine. Researchers from every branch of science found their way into finance, public relations, consulting, business development, journalism, and more - and thrived there! Each author tells their personal story, including descriptions of their career path, a typical day, where to find information on their job, opportunities to career growth, and more. This is a must-read for every science major, and everyone who is looking for a way to break out of their career rut. * An insider's look at the wide range of job opportunities for scientists yearning to leave the lab * First-person stories from researchers who successfully made the leap from science into finance, journalism, law, public policy, and more. * Tips on how to track down and get that job in a new industry * Typical day scenarios for each career track * List of resources (websites, associations, etc.) to help you in your search * Completely revised, this latest edition includes six entirely new chapters

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By:"Scott Roberts"
Published on 1996 by Human Kinetics

Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business. The Business of Personal Training discusses not only how to build a solid business but also how to be an effective trainer. After an outline of the history of the profession and the qualifications needed to be a personal trainer, the book explains how to develop a mission statement and business plan, create strategic and creative marketing plans, establish prices for services, hire and train staff members, improve client-trainer communication, motivate clients and help them set goals, and design appropriate exercise programs. Nineteen sample forms make it easy for you to put the ideas presented into practice. Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Training is valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers.

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By:"Glenda M. Flores"
Published on 2017-06-13 by NYU Press

How Latina teachers are making careers and helping students stay in touch with their roots. Latina women make up the fastest growing non-white group entering the teaching profession at a time when it is estimated that 20% of all students nationwide now identify as Latina/o. Through ethnographic and participant observation in two underperforming majority-minority schools in Los Angeles, as well as interviews with teachers, parents and staff, Latina Teachers examines the complexities stemming from a growing workforce of Latina teachers. The teachers profiled use Latino cultural resources and serve as agents of ethnic mobility. They actively teach their students how to navigate American race and class structures while retaining their cultural roots, necessary tactics in an American education system that has not fully caught up with the nation’s demographic changes. Flores also explores the challenges faced by Latina teachers, including language barriers and cultural acclimation, and professional inequalities that continue to affect women of color at work. An unprecedented look at an understudied population, Latina Teachers presents an important picture of the women who are increasingly shaping the way America’s children are educated.

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By:"Susan Reynolds","Robert Bexton"
Published on 2007-04-12 by Simon and Schuster

Are you a single mother who worries about your family's financial future? The Everything Guide to Personal Finance for Single Mothers has the savvy financial advice you really need. Packed with helpful tips and sound financial practices, this practical yet inspirational guide leads you on a step-by-step journey to financial independence and security. This guide features tools to help you: Assess current financial health; Set goals near and far; Narrow the wage gap; and conquer debt. From how to get out of debt, establish good credit, and qualify for a mortgage to opening a college fund, planning for retirement, and even starting your own business, The Everything Guide to Personal Finance for Single Mothers is the financial advisor you need to secure your future-and that of your children. Susan Reynolds is a journalist, author, businesswoman, and single mother who handles her own financial affairs, including managing her retirement fund. Robert A. Bexton, CFA, has been an investment analyst since 1999. Currently, he manages $70 million of clients' assets for Moirai Capital Management. He holds the prestigious Chartered Financial Analyst designation and earned a B.A. in Economics from UC Berkeley.

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By:
Published on 1997 by

A four volume set that contains career information, including one volume with summaries on different industries and three volumes with profiles on a variety of jobs.

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By:"Michael J. Baker","Susan Hart"
Published on 2016-04-14 by Routledge

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

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By:"Sameer Kamat"
Published on 2011-09-20 by

This Book was ranked 21 by Google Books for keyword Job Hunting GMAT Book.

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By:"Jeanette Woodward"
Published on 2007-01-15 by Red Wheel/Weiser

When you—re 50 or 60 years old, the job market is a combat zone, no matter what your skills or experience. Battle-scarred veterans report that they—re passed over time and again for jobs which they are eminently qualified for. Successful applicants, often with fewer skills and almost always with far less experience, do seem to have one significant thing in common–they are younger, sometimes painfully younger. There was a time, not that long ago, when you automatically retired at 60 or 65, presuming you actually lived that long. Today, many seniors are still going strong at 60, 70, even 80 and don’t intend to retire. Or they—ve tried the beach hut or snow cottage and found them...BORING. Increasingly, many such seniors are choosing new careers, ones that fit their particular strengths. Finding a Job After 50 is a “guerilla guide” that gives you the powerful tools you need to substitute real satisfaction for the rat race. Getting the job you want may be a battle, so you have to approach it as such, equipping yourself with the right weapons to succeed in today—s job market. Your arsenal better be well stocked before you enter the fray. You are probably healthier, better educated, and more experienced that any previous generation at the same age. You may be the best man or woman for the job. But you—re going to have to prove it. To do so, you must know what (and who) you—re up against and how to beat it (them)! This book will show you how. Jeannette Woodward is a founder and principal of the Wind River Nonprofit and Educational Consulting group. Before becoming a consultant, Woodward was a library manager with many years— experience as both an employer and a job hunter. Her books include Nonprofit Essentials: Managing Technology, Creating the Customer-Driven Library and the college writing textbook Writing Research Papers: Investigating Resources in Cyberspace. Woodward holds a masters degree and has worked toward a doctorate at the University of Texas. She lives in Lander, Wyoming, in the foothills of the Rockies

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By:"Kathryn Best"
Published on 2006-10-31 by AVA Publishing

Design Management: Managing Design Strategy, Process and Implementation by Kathryn Best is a guide to the key knowledge, practice and skills involved in design management. This title includes case studies and interviews from some of the leading professionals and corporations.

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By:"Justin Kirby","Paul Marsden"
Published on 2006 by Elsevier

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling 'Anatomy of Buzz') Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. * Focuses on the consumer to consumer approach to marketing: word of mouth * Advises on ways to create an epidemic demand for a new product or service * Shows how to identify and form relationships with socially infectious individuals in order to convey the marketing message

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By:"Bob Boiko"
Published on 2005-11-28 by John Wiley & Sons

Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS Updated to cover recent developments in online delivery systems, as well as XML and related technologies Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals

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By:"Kernial Singh Sandhu","Paul Wheatley"
Published on 1989 by Institute of Southeast Asian Studies

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By:"Marshall W. Northington PhD"
Published on 2016-10-25 by Page Publishing Inc

There are 77 million American men and women over 55 years of age. Many of them are without employment because their jobs have left the country and businesses are consolidating and moving employees out of their companies. Men and women have turned away from looking for work because they haven’t realized any success in their search and at this point they are giving up. Midlife Career Assessment is a way to look at yourself, ask tough questions, and study needed answers. It incorporates looking at what you know right now, what you like, and making a choice about your future.

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By:"Tony Beshara"
Published on 2006 by AMACOM Div American Mgmt Assn

The employment expert Dr. Phil called the best of the best supplies readers with a surefire job search system!

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By:"Melinde Coetzee","H. Roythorne-Jacobs"
Published on 2006-01-01 by Juta and Company Ltd

The average 21st-century career is one of constant change: an individual can no longer expect to remain with one organisation his or her entire life, achieving managerial status through natural progression. Today's job market requires constant re-training and adjustment because of skills obsolescence, age discrimination and technological illiteracy. On the other hand, younger or less qualified workers find it difficult to enter the labour market because of a lack of skills or experience. Career counsellors should be able to help clients to navigate this difficult and changing role. The book offers a practical framework within which the career counsellor can work. The text explains the role of the career counsellor within the organisation; discusses the key concepts that influence career behaviour; explains the use of counselling and guidance tools and techniques; offers insight into the profession and practice of career counselling; and provides guidance within an international and a South African context. Integrating theoretical and practical perspectives, this book offers a comprehensive overview of career counselling and guidance services, practices, tools and techniques in an organisational context. It consists of five chapters, each of which has a summary, key terms and review an discussion questions.

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By:"Peter Maccoy"
Published on 2009-01-01 by A&C Black

Good stage management is key to the smooth running of any theatrical production and, as technology continues to develop and regulations tighten, the responsibilities of the stage manager have never been greater. In this essential guide, Peter Maccoy examines the qualities and skills necessary for effective management, stressing the importance of understanding both the creative and the technical processes involved in theatre. From negotiating contracts through to rehearsals, performance and post-production, Essentials of Stage Management is packed with invaluable advice on every aspect of the job and every type of theatre.

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