Download The Marketing Challenge for Industrial Companies PDF Books
By:"Claudio A. Saavedra"
Published on 2016-04-29 by Springer
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
This Book was ranked 5 by Google Books for keyword Marketing Industrial Book.
Download The Marketing Challenge for Industrial Companies PDF Books Free
Download The Marketing Challenge for Industrial Companies PDF Free
Download The Marketing Challenge for Industrial Companies Books Free
Download The Marketing Challenge for Industrial Companies Free
Download The Marketing Challenge for Industrial Companies PDF
Download The Marketing Challenge for Industrial Companies Books
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