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By:"Dennis F. Herrick"
Published on 2012-08-15 by UNM Press

The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

This Book was ranked 14 by Google Books for keyword Management & Leadership Book.

Download Media Management in the Age of Giants PDF Books Free

Download Media Management in the Age of Giants PDF Free

Download Media Management in the Age of Giants Books Free

Download Media Management in the Age of Giants Free

Download Media Management in the Age of Giants PDF

Download Media Management in the Age of Giants Books